Corporate

Barbie 

Challenge:  

Mattell Corporation manufactures the Barbie doll and wanted a custom award to be presented to top performing executives for meeting their annual goals. The award was created to represent the 50th Anniversary of Barbie. 

Solution:  

An award was designed that is an abstract figure of the world-known toy, confidently posed and holding aloft a star.  A major challenge was in the specifications of the award.  As we were dealing with a brand icon, precise delivery (down to the angle of the star and the curvature of the hair) had to be met.  To deliver these specifications, we developed a three dimensional model for the customer to approve.  The 3-D model made sure that all the product specs were identified.  Once the modle was approved, we created a hand cast mold.  The Barbie award is hand cast and finished in 24K gold and then mounted on a black nickel base. The base carries a plate that honors the top performing executive and the year in which he / she exceeded their sales goals.